It is the single most important driver of innovation, competitiveness and growth in the world.  And most of us - common citizens - haven’t realized it yet, particularly in a context of rapid change.

The budding innovation and competitiveness driven by digital economy has changed business dramatically. It contributes economic growth and job creation, namely small and medium-sized enterprises (SMEs).

Silicon Valley became a symbol of that digital revolution, where IT companies found the perfect environment to thrive. Other digital markets are escalating.
 

Asia-pacific emerging markets in fast moving

Harvard Business Review recently published an article on where the digital economy is moving the faster. The rhythm of the Asia-pacific emerging markets is higher than others, such as USA or Europe, due to the rapidly expanding online and mobile users in those markets. According to eMarketer’s, in 2014, consumers in Asia-Pacific spent more on ecommerce purchases than those in North America, making it the largest regional ecommerce market in the world. Forecasts point for an increasing demand in China (2016, will overtake US in spending), as well as Indonesia and India, along with other countries such as Argentina, Mexico, Brazil, Russia, Italy and Canada.

Europe loses steam in digital economy growth

Even so, digital economy is not being fully exploited in other parts of the world, such as Europe, as admitted by the European Commission. By 2016, the number of people connected to the Internet will exceed three billion – almost half of world population. In Europe, 41% of enterprises are non-digital and only two percent take full advantage of digital opportunities. New digital innovations create new business opportunities. The youth unemployment is an increasing reality over the last years and digital economy is a flourish environment for job creation.

The EU admits that this scenario is far from Europe, when compared with US. Over the last five years, in the US, the development of mobile applications alone has created nearly 500.000 new jobs. In the other side of the Atlantic Ocean, it is estimated that 1.5 million jobs could be created in the EU digital economy.

Digital economy is the keynote theme at CeBIT Germany 2015, which will take place in Hannover, from 16^th to 20^th March. More than 200 speakers from around the world will talk about the impact of the rapid expansion of information technologies into all areas of the economy and society, their impact on corporate processes and increasing new business models. CeBIT, one of the most prestigious events on ITs, offers 1.000 hours of conferences, forums and workshops, 3.400 companies from 70 countries with innovative products and digital solutions and more than 300 startups will present their creative ideas.

hook biz at CeBIT Germany

hook biz will attend CeBIT Germany for the second year. Its participation aims to gain international visibility, attract new users and networking with investors and future partnerships. In this year edition, dedicated to Digital Economy, hook biz presents as a social network for business focus on people.

With teams in three countries – Spain, Holland and Portugal - hook biz plans to extend internationally enabling the increase of registered new valuable companies around the globe benefitting from its trade facilitating services. The development team is finishing new features to improve the experience of doing business in the platform.

hook biz team looks forward to meet you at CeBIT Germany. Join us in this great adventure in digital economy!